Impact of make-up on facial contrast and perceived age

S Courrèges1, G Kaminski2, E Mauger1, O Pascalis3, F Morizot1, A Porcheron1

1Department of Skin Knowledge and Women Beauty, Chanel Research & Technology Center, France
2CLLE-LTC, University of Toulouse 2, France
3LPNC, University Pierre-Mendès-France, Grenoble, France

Contact: aurelie.porcheron@chanel-corp.com

Facial contrast influences our perception of femininity and age. Make-up exaggerates facial contrast making a face to appear more feminine. It has also been shown that facial contrast decreases with age, and digital manipulations of facial contrast changed the apparent age of the face. Does make-up impact on age perception? Our purpose was to study the influence of make-up on age perception, for faces from different age groups. We also studied the link between perceived age and the modifications of facial contrast due to make-up. Thirty two Caucasian women, aged from 18 to 52 years, were made up by a professional and pictures taken during 6 steps. Caucasian female participants (N=132) were then asked to estimate the age of the faces without make-up and at each step of make-up. Moreover, luminance and color facial contrast (eyes, lips and brows) were measured on each photograph. Results showed that make-up modified perceived age, increasing the apparent age of the youngest women and decreasing the apparent age of the oldest women. For older women, high contrast make-up reduced perceived age, but low contrast make-up increased perceived age; whereas for younger women, make-up increased perceived age whatever the contrast modification.

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