Face perception between race, gender and familiarity

V Barzut1, S Markovic1, S Zdravkovic2

1Laboratory for Experimental Psychology, University of Belgrade, Serbia
2Department of Psychology, University of Novi Sad, Serbia

Contact: vesnabarzut@gmail.com

Although many studies examined phenomena that occur during face processing, there are still a number of open questions. This study investigated own-race bias (ORB), own-gender bias (OGB) and importance of the factor of familiarity as well as their potential mutual relations, for the first time on Serbian population. Subjects (60, Caucasian, females) took part in three experiments. In all experiments the old/new task paradigm was used. Consistently with previous finding, ORB was demonstrated. Caucasian faces were recognized with higher accuracy comparing to African faces (Z=3.29 P< 0.01) or Asian faces (Z= 2.59 P< 0.01). After introduction of famous people’ faces, effects of ORB for unfamiliar faces significantly decreased. Nevertheless, effect “seen before” was still present. This result suggest that, although effect of ORB are decreased, there is still better recognition for own-race faces, further implicating that ORB might overweight familiarity. For OGB results were ambiguous. OGB was consistently demonstrated only for own-race faces. Interestingly, own and other-race male faces were equally good recognized. These finding suggest that, at least partially, ORB could be explained by occurrence of OGB. This research was supported by Ministry of Education and Science, Grants No. 179033 and III47020.

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