Does the visual perception strategy differ during impression judgments of faces in different individual attributes?

A Maruyama1, Y Inaba1, H Ishi2, J Gyoba3, S Akamatsu1

1Department of Applied Informatics, Hosei University, Japan
2Sendai National College of Technology, Japan
3Tohoku University, Japan

Contact: ayumi.maruyama@akamatsu.info

People attribute personality traits to strangers on the basis of facial appearance. The underlying strategy in the visual perception of impression judgment, however, remains an open question. We investigated whether different face features are gazed at while making impression judgments of individual attributes. We sequentially presented on a monitor arbitrary pairs of ten synthesized face images, each of which was generated by averaging the face images of the same age and gender group. Subjects decided which one was more extreme with respect to the personality trait in question, while their eye-movements were measured by a rapid eye-movement measurement system. The eye-movement results were represented in 2D histograms that indicated the spatial distribution of the cumulative duration of the gaze at each fixation point, and the positions corresponding to the mode of each histogram were analyzed by ANOVA. The results of our preliminary experiments suggest that the attention to facial features inferred by the eye movement measurement is affected by the diversity of the impression judgments, i.e., seniority and sociability [Nakamura et al., 2012, Perception, 41 ECVP Supplement, 165]. In this experiment, we investigated how eye movement is influenced by the content of the personality traits during impression judgments.

Up Home